IFM – from Karlsruhe to the Whole World. A Success Story_

As the world’s leading sports research consultancy, based in Karlsruhe, Germany, IFM gives you essential information and recommendations based on scientific studies and research. Plus instruments for planning, managing and monitoring all of your sports communication and sports sponsoring activities.

Our core discipline is researching sports-related media and markets. Since our company was formed in 1988, we have specialized in fully automated, complete analysis and documentation of sports reporting around the world: on television, in print media and on the Internet. This lets us comprehensively and effectively evaluate your activities, and on that basis we can then give you tailored, cut-to-the-chase advice.

We think and act internationally. We courageously and passionately look for and take new, innovative paths — while always striving to maximize the benefits for our clients and staff. For around 20 years now, the IFM name has stood for success, creativity and experience in the sports business.